BY THE OCEAN - Summer 25

With a promise of warmer days and long-awaited escapes, it’s time to begin building a wardrobe of seasonal essentials. The ideal summer wardrobe should include versatile pieces that can be easily styled when away - and when arriving back home.
From simple essentials – to the extras that will elevate the perfect holiday outfits.

It’s a collection with new soft silhouettes like they were shaped by the ocean. It’s all luminous, evocative, and simply beautiful.

The collection offers everything from refined tailoring, effortless throw-on blazers, and lightweight coats – to soft, draped dresses, tailored tops, textured knitted dresses, and accessories. You will discover a selection of designs that encapsulate a timeless appeal, blending the cleanness of white with a contemporary twist of shapes, textures, and silhouettes.

Each piece is thoughtfully crafted, offering a balance between ease and style. Light and airy. Soft, breathable fabrics, drape gracefully, allowing laid-back and yet refined looks.

This season, we showcase fresh and chic striped poplin in hues ranging from blue, brown, caramel – to black and crisp white. The color palette exudes warmth and tranquility, spanning from warm tan tones to soft sands and refreshing ocean blues.

This campaign is captured by the ocean – a landscape created by the wind. A collection designed for the summer season.